{"title":"SCR Carbon Wheels","description":"\u003cp\u003eDiscover the SCR Carbon Wheel range—our own in-house wheelsets, designed and built by The Bicycle Rooms in Stratford-upon-Avon. Built to deliver exceptional performance, SCR wheels combine lightweight construction, stiffness and aerodynamic efficiency to help you ride faster and further.\u003c\/p\u003e\n\u003cp\u003eWe stock a selection of wheelsets ready to ride, while also offering a fully custom build service. Choose your preferred rim depth, hubs, freehub, decals, decal colours and more—we'll build a wheelset to your exact requirements.\u003c\/p\u003e\n\u003cp\u003eIf there's a specification you can't find on our website, simply get in touch. We'll work with you to create the perfect wheelset at an incredibly competitive price.\u003c\/p\u003e","products":[{"product_id":"scr-carbon-handbuild-50mm-road-gravel-disc-brake-wheelset","title":"SCR Carbon Handbuilt 50mm road\/CX disc brake wheelset","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003eEngineered for speed, stability, and durability, our 50mm Handbuilt carbon wheelset delivers elite performance on both tarmac and gravel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003eKey Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• superlight T1000 paintless carbon rims(gloss clearcoat)  — 50mm deep, 25mm internal width  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Tyre optimised for 30mm road tyres; ideal for gravel tyres up to 45mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Sapim bladed spokes + Sapim brass nipples for strength and longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Bitex Hubs\u003c\/span\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e— Big durable bearings + weather-proof seals + Shimano HG or Sram XDR freehubs available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Centre lock disc brake hubs\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Thru axle compatibility: 142×12mm (rear) \u0026amp; 100×12mm (front)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• QR axle options available \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Multiple hub colours + end cap colours to match your build and give it a personal touch\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e• Optional rim decals (clean or branded look)- however many decals you like!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003eTotal weight: 1460g (wheelset)- \u003cspan\u003edurable hubs with quality bearings + super-light rims to keep rotational weight low.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003ePremium performance. Rugged reliability. Road or gravel — ready for anything.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 16.0pt; line-height: 115%;\"\u003eHandbuilt and fully tested right here in Stratford, these wheels offer the perfect performance upgrade at an affordable price. With custom hub colour options, you can add a unique personal touch to your bike while supporting a local business. We also provide \u003cstrong data-start=\"322\" data-end=\"354\"\u003efree ongoing wheel check-ups\u003c\/strong\u003e, so whenever your bike comes in for servicing, we’ll inspect the wheels at no extra cost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 20.0pt; line-height: 115%;\"\u003ePricing- £550 per set(including wheel bags)\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"The Bicycle Rooms","offers":[{"title":"Silver","offer_id":51331808198976,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Gray","offer_id":51331808297280,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":52089371623744,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":52089371656512,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":52089371689280,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7784\/7616\/files\/6B970339-1252-4143-9E02-20CD90A227C2.jpg?v=1780501398"},{"product_id":"scr-40-s","title":"SCR 40mm Carbon disc brake road and cx wheelset","description":"\u003cp\u003eThe SCR 40mm Super Light Carbon Wheelset has been developed for riders chasing maximum performance, ultra-low weight, and serious speed without the premium price tag normally associated with elite-level carbon wheels. Designed with youth racing regulations in mind while still delivering exceptional aerodynamic performance, these wheels are among the fastest youth-legal road wheelsets currently available on the market.\u003c\/p\u003e\n\u003cp\u003eBuilt using premium T1000 carbon fibre, the rims feature a lightweight raw carbon finish with no paint, completed only with a gloss clear coat to keep weight to an absolute minimum while showcasing the carbon weave underneath. At just 1150 grams for the complete wheelset, the SCR 40mm wheels deliver rapid acceleration, responsive climbing performance, and impressive efficiency on rolling terrain and fast road rides.\u003c\/p\u003e\n\u003cp\u003eThe 40mm deep aerodynamic profile offers an ideal balance of speed, stability, and versatility, making the wheelset suitable for road racing, fast training rides, climbing, and youth racing applications alike. A modern 25mm internal rim width provides excellent tyre support and improved rolling performance when paired with modern wider road tyres.\u003c\/p\u003e\n\u003cp\u003eFinished with polished chrome silver hubs and a Shimano HG freehub as standard, the wheelset combines lightweight performance with clean, understated aesthetics. XDR freehub options are also available on request for SRAM drivetrain compatibility.\u003c\/p\u003e\n\u003cp\u003eAt The Bicycle Rooms in Stratford-upon-Avon, we can also offer custom SCR wheel builds, decal colour options, hub colour choices, and personalised setup advice to ensure your wheelset is perfectly suited to your bike and riding style. Every wheelset is professionally checked and prepared before delivery or collection.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-lightweight 1150g wheelset\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium T1000 carbon fibre construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e40mm aerodynamic rim depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e25mm internal rim width\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRaw carbon finish with gloss clear coat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChrome silver hubs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShimano HG freehub fitted as standard\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eXDR freehub available on request\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eYouth race legal specification\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for road racing, climbing, and fast all-round riding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eoptimised for 28-30mm road tyres, and UCI legal CX tyres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLightweight, responsive, and exceptionally fast — the SCR 40mm Super Light Carbon Wheelset delivers elite-level performance at an affordable price point.\u003c\/p\u003e\n\u003cp\u003eAvailable now from The Bicycle Rooms, Stratford-upon-Avon — offering expert advice, custom wheel options, professional setup, and ongoing rider support.\u003c\/p\u003e","brand":"The Bicycle Rooms","offers":[{"title":"Default Title","offer_id":52049326670144,"sku":null,"price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7784\/7616\/files\/A8957F20-0170-43CD-A554-18EC0B192E5A.jpg?v=1779896256"},{"product_id":"scr-60mm-carbon-spoke-race-day-wheelset","title":"SCR 60mm carbon spoke race day wheelset","description":"\u003ch2\u003eSCR Carbon Wheelset – Fast, Light, and Unapologetically Quick\u003c\/h2\u003e\n\u003cp\u003eThis isn’t just a wheelset… it’s the bit of your bike that quietly tries to steal the show every time you stop at the café.\u003c\/p\u003e\n\u003cp\u003eBuilt around a \u003cstrong\u003ethru-axle disc brake hub platform\u003c\/strong\u003e, the SCR wheelset is designed for modern road and gravel setups, with \u003cstrong\u003ecustom freehub options available\u003c\/strong\u003e to suit Shimano, SRAM, or your drivetrain of choice.\u003c\/p\u003e\n\u003cp\u003eThe rims are constructed from premium \u003cstrong\u003eT1000 carbon fibre\u003c\/strong\u003e, left in a raw exposed weave finish and sealed with a high-gloss clear coat. It looks fast standing still — and even faster when you stop pretending you weren’t trying.\u003c\/p\u003e\n\u003cp\u003eDefault decals come in clean white, but if you want something custom (or no logos at all for that stealth look), we can sort that too. Minimalist racer? Loud and proud? Or “I like carbon but don’t want people to know how much I spent”? We’ve got you covered.\u003c\/p\u003e\n\u003ch3\u003eKey Specifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApprox. wheelset weight: \u003cstrong\u003e~1200g\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e25mm internal rim width\u003c\/strong\u003e, optimised for modern 28–30mm tyres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTubeless-ready (TLR) construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThru-axle disc brake compatible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustom freehub options available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSetup \u0026amp; Options:\u003c\/h3\u003e\n\u003cp\u003eWe can supply the wheels fully set up with tyres and valves fitted, so they arrive ready to ride rather than ready to argue with a floor pump.\u003c\/p\u003e\n\u003cp\u003eWe can also fit them directly to your bike free of charge if you’re local — because nothing says “bike shop service” like us doing the awkward bits for you while you sip a coffee.\u003c\/p\u003e\n\u003ch3\u003eDelivery \u0026amp; Collection:\u003c\/h3\u003e\n\u003cp\u003eShipping is available at an additional \u003cstrong\u003e£50\u003c\/strong\u003e, carefully packed and sent out ready to impress your postman.\u003c\/p\u003e\n\u003cp\u003eWe’re also regularly present at most national cycling events, so collection can often be arranged trackside if you're racing. Alternatively, we’re happy to hand-deliver locally within the Stratford-upon-Avon area — usually in person, and usually with a van full of other bike bits we told ourselves we didn’t need to bring.\u003c\/p\u003e\n\u003cp\u003eLightweight, fast, and a little bit smug — in the best possible way.\u003c\/p\u003e","brand":"The Bicycle Rooms","offers":[{"title":"White \/ XDR SRAM","offer_id":52086701097280,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ Shimano HG 11-12 speed","offer_id":52086701130048,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XDR SRAM","offer_id":52086701162816,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ Shimano HG 11-12 speed","offer_id":52086701195584,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":false},{"title":"Custom colour- please contact us \/ XDR SRAM","offer_id":52086701228352,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":true},{"title":"Custom colour- please contact us \/ Shimano HG 11-12 speed","offer_id":52086701261120,"sku":null,"price":999.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7784\/7616\/files\/2357090E-29C2-4E78-B1F7-1F636EE77872.jpg?v=1780502614"},{"product_id":"scr-carbon-handbuilt-45mm-gravel-disc-brake-wheelset","title":"SCR Carbon Handbuilt 45mm GRAVEL disc brake wheelset","description":"\u003ch2\u003eSCR 45mm Carbon Gravel \u0026amp; Road Wheelset\u003c\/h2\u003e\n\u003cp\u003eEngineered for speed, stability, and durability, the SCR 45mm Carbon Wheelset delivers premium performance across both road and gravel riding. Handbuilt in Stratford-upon-Avon using high-quality components, these wheels offer exceptional value without compromising on performance.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium \u003cstrong\u003eT1000 paintless carbon rims\u003c\/strong\u003e with gloss clear coat finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e45mm rim depth\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e30mm internal rim width\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTubeless-ready design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptimised for modern 40-45\u003cstrong\u003emm tyres\u003c\/strong\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSapim bladed spokes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSapim brass nipples for maximum durability and corrosion resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBitex hubs with large, durable bearings and weather-resistant seals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eShimano HG or SRAM XDR freehub options available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCentre Lock disc brake compatible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThru-axle compatible:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFront: 100x12mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRear: 142x12mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eQR axle options available on request\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChoice of hub colours and end cap colours to personalise your build\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptional custom decals, including custom colours, full branding, subtle branding, or completely logo-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerformance\u003c\/h3\u003e\n\u003cp\u003eAt just \u003cstrong\u003e1430g per wheelset\u003c\/strong\u003e, the SCR 45mm Carbon Wheelset strikes the perfect balance between lightweight performance, aerodynamic efficiency, and long-term reliability. The wider 30mm internal profile provides excellent tyre support, increased comfort, improved grip, and enhanced stability on rough surfaces.\u003c\/p\u003e\n\u003cp\u003eWhether you're riding fast road miles, tackling gravel events, or building the ultimate all-road bike, these wheels are ready for anything.\u003c\/p\u003e\n\u003ch3\u003eThe Bicycle Rooms Difference\u003c\/h3\u003e\n\u003cp\u003eEvery wheelset is handbuilt, tensioned, and fully checked here in Stratford-upon-Avon. We also provide \u003cstrong\u003efree ongoing wheel inspections\u003c\/strong\u003e, so whenever your bike comes in for servicing, we'll happily check spoke tension and wheel condition at no additional cost.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLooking for something unique? We can offer \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecustom rim decals, custom decal colours, hub colour options, and personalised wheel builds\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to perfectly match your bike. If you have a specific design or colour scheme in mind, please get in touch and we'll be happy to discuss the options.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePricing\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e£550 per wheelset\u003c\/strong\u003e\u003cbr\u003eIncludes complimentary wheel bags.\u003c\/p\u003e","brand":"The Bicycle Rooms","offers":[{"title":"Black","offer_id":52089470189888,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":52089470222656,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":52089470255424,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":52089470288192,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":52089470320960,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7784\/7616\/files\/IMG-7778.jpg?v=1780587342"},{"product_id":"scr-65mm-carbon-spoke-race-day-wheelset","title":"SCR 65MM carbon spoke race day wheelset","description":"\u003ch3\u003eKey Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApproximate wheelset weight: \u003cstrong\u003e~1130g\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e25mm internal rim width\u003c\/strong\u003e, optimised for modern 28–30mm road tyres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTubeless-ready (TLR) construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThru-axle disc brake compatible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustom freehub options available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSetup \u0026amp; Options\u003c\/h3\u003e\n\u003cp\u003eWe can supply the wheels fully set up with tyres and valves fitted, so they arrive ready to ride rather than ready to argue with a floor pump.\u003c\/p\u003e\n\u003cp\u003eWe can also fit them directly to your bike free of charge if you're local — because nothing says bike shop service like us doing the awkward bits while you enjoy a coffee.\u003c\/p\u003e\n\u003cp\u003eLooking for something a little different? Custom decal colours and bespoke finishes are available on request, allowing you to create a wheelset that's uniquely yours.\u003c\/p\u003e\n\u003ch3\u003eDelivery \u0026amp; Collection\u003c\/h3\u003e\n\u003cp\u003eShipping is available for an additional \u003cstrong\u003e£50\u003c\/strong\u003e, with every wheelset carefully packaged and sent fully protected.\u003c\/p\u003e\n\u003cp\u003eWe're also regularly present at many national cycling events, so collection can often be arranged trackside if you're racing. Alternatively, we're happy to hand-deliver locally within the Stratford-upon-Avon area.\u003c\/p\u003e\n\u003cp\u003ePlease note that stock levels and component availability can vary throughout the season. Standard wheelsets are often available more quickly, but custom builds, bespoke decal colours, and special-order components may result in lead times of approximately \u003cstrong\u003e3–4 weeks\u003c\/strong\u003e before dispatch. 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